Awards: Red Bull Oddest Title Hatchet Job Prize

Shelf Awareness

Organizers of Omnivore's Hatchet Job of the Year--which is given annually to the writer "of the angriest, funniest, most trenchant book review"--and the Diagram Prize for Oddest Book Title of the Year have partnered to launch the £10,000 (about US$16,620) Red Bull Oddest Title Hatchet Job Prize.
In addition to the cash award, Red Bull will be supplying an unlimited amount of its energy-enhancing product line to the competitors.

The new competition will pit shortlisted Hatchet Job reviewers against one another in a live televised event on BBC 1's The One Show, where they will be challenged to critique the Oddest Title winner "with extreme prejudice." 
A BBC spokesman said this event is part of the network's recently announced agenda to dramatically increase coverage of books. --Robert Gray