Shelf Awareness
The first of Tattered Cover Book Store's four planned outlets at Denver International Airport opened Friday in the B Concourse, "with the rest of the locations scheduled to have staggered openings throughout the first half of 2014," Airport World reported. The indie bookseller is partnering with Hudson News to take over and rebrand the airport sites."For more than 40 years, the Tattered Cover has been a strong Colorado brand and a literary icon," said Kim Day, head of the airport. "Through a unique licensing agreement, we are pairing a successful national airport operator, Hudson Group, with a beloved local brand."
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