Press release:
Pan Macmillan has launched today its new website – www.panmacmillan.com – designed for consumers, trade and the media.
The new site at www.panmacmillan.com delivers a web infrastructure on which to build and develop a growing range of direct-to-consumer platforms to support Pan Macmillan’s established and evolving brands, including picador.com and mykindabook.com.
The website was designed by design agency Root, selected after a four-way pitch for their original and striking design. MMT Digital was selected after a five-way pitch for the technical build.
A content-rich Home Page enables visitors to find out about new titles, featured authors and books, with carousel Showcase, Brand New and Featured bars which spin and highlight particular themes and subjects guiding readers to relevant books and authors.
A stand-alone Children's Home Page takes visitors directly on a journey through Macmillan’s wide range of bestselling children’s titles.
News and Events pages with regular updates about author readings and events, and a host of other Pan Macmillan-related activity, take visitors straight through to comment and trailers.
A range of subject pages such as 'Crime & Thrillers', ‘Women's Fiction’ and ‘Science Fiction’, drive visitors to other content and titles around the site. A new “Books You Might Like” feature encourages readers to explore new authors.
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