Former leading New Zealand publisher and bookseller, and widely experienced judge of both the Commonwealth Writers Prize and the Montana New Zealand Book Awards, talks about what he is currently reading, what impresses him and what doesn't, along with chat about the international English language book scene, and links to sites of interest to booklovers.
Friday, January 06, 2012
Online Marketing is 50% of Success, Says Panarea Digital
Emi Abramzon of Panarea Digital, which produces e-books for B&N and Santillana, explains why better online promotion skills are urgently needed by the industry.
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