Tuesday, December 20, 2011
PRESS RELEASE Weta, HarperCollins and Moulinsart are excited to announce a breakthrough book app for The Art of The Adventures of Tintin
with forewords by Steven Spielberg and Peter Jackson
Available Now at the App Store
New York, NY – December 19, 2011– HarperCollins Publishers, Weta and Moulinsart announced today the release of The Art of the Adventures of Tintin, a new app that allows viewers to immerse themselves into the world created by The Adventures of Tintin filmmakers on their iPad. The app includes the entire text of the book that inspired the film, plus visual, audio and video enhancements.
The Art of The Adventures of Tintin is the beautifully presented app that will accompany the new film from Paramount Pictures and Columbia Pictures, The Adventures of Tintin, launching in late 2011. This 3D animated film, based on the universally popular series of books The Adventures of Tintin by Hergé, is directed and produced by Steven Spielberg, and produced by Peter Jackson and Kathleen Kennedy.
The Art of The Adventures of Tintin app, now available on the App Store, is the first app of it's kind, allowing viewers to immerse themselves into the world created by the film makers like never before. The App features 360° Immersive Environments, 360° Turnaround Characters, Video Clips and Exclusive new content, all integrated into the amazing story of how this ground breaking movie was created.
The animation, visual effects and conceptual design for the movie were created by Weta, the multi-Academy Award-winning company based in New Zealand that helped create global blockbusters such as The Lord of the Rings, King Kong and Avatar. The Art of The Adventures of Tintin app has been created by Weta and HarperCollins alongside world leading developers Holopad using many assets produced by the same Weta artists who brought Hergé's wonderful Tintin characters to the big screen.
“We wanted to invite fans into the world created by the film makers. This App allows fans to step inside our world. Welcome!” Tim Launder, General Manager, Weta Limited.
A leader in the digital space, HarperCollins developed the app with Weta to showcase the book and give users a glimpse into how the story, and Hergé’s original artwork, became a blockbuster 3D performance captured in the film.
“The Art of the Adventures of Tintin app is a stunning visual and immersive experience that will exceed customers’ desires for new and exciting ways to enjoy books," said Tony Fisk, Managing Director for HarperCollins New Zealand. "Through our partnerships with the filmmakers at Weta and the developers at Holopad, we’ve developed something that will help set the standard for how we approach digital publishing and push the boundaries of what we can create for readers."Based on content from the beautifully presented book, the Art of the Adventures of Tintin by Chris Guise ( published by HarperCollins New Zealand), the app takes readers further into Tintin’s story by allowing them to explore and interact with various features throughout the book. Readers can see the transformation of concept illustrations into final shots from the film and listen to the artists and filmmakers, including Oscar Winners Joe Letteri and Richard Taylor, who worked on the film. Tintin fans can also enjoy never before published footage of Hergé working in his studio, as well as never seen before concept art and interactive features.
Moulinsart, the official organisation that looks after the world of Tintin, has contributed an introductory chapter on the comic's creator Georges Remi, aka Hergé, and has kindly provided video clips and original artwork for reproduction in the app.
The Art of The Adventures of Tintin app is available for the special introductory price of US $5.99 on the iPad or at http://itunes.apple.com/us/app/the-art-adventures-tintin/id489704542?ls=1&mt=8. And will be released in French on 10 Jan, to celebrate Tintin’s birthday.
Weta provides a wide range of creative services to the global entertainment community and has a reputation for unsurpassed creativity and dedication to craft. The recipient of multiple Academy Awards, Weta continues to be in high demand by the top studios and content creators around the globe. Weta is based in Wellington, New Zealand. More information about Weta can be found at www.wetaNZ.com
About HarperCollins Publishers
HarperCollins, one of the largest English-language publishers in the world, is a subsidiary of News Corporation. Headquartered in New York, HarperCollins has publishing groups around the world including the HarperCollins General Books Group, HarperCollins Children's Books Group, Zondervan, HarperCollins UK, HarperCollins Canada, HarperCollins Australia and New Zealand and HarperCollins India. You can visit HarperCollins Publishers on the Internet at www.harpercollins.com, www.harpercollins.co.uk, www.harpercollins.com.au and www.harpercollins.co.nz
MOULINSART S.A. handles all the derived rights related to the work of HERGE, the creator of The Adventures of Tintin. http://us.tintin.com/
About The Adventures Of Tintin
Paramount Pictures and Columbia Pictures Present, in Association with Hemisphere Media Capital, “The Adventures of Tintin” directed by Steven Spielberg from a screenplay by Steven Moffat and Edgar Wright & Joe Cornish. Starring Jamie Bell (“Billy Elliot,” “Defiance”) as Tintin, the young reporter whose relentless pursuit of a good story thrusts him into a world of high adventure, Andy Serkis and Daniel Craig.
Based on “The Adventures of Tintin” by Hergé, the film is produced by Steven Spielberg, Peter Jackson and Kathleen Kennedy.
Holopad is a New York based technology company that works with publishers to use the Holopad Publishing platform to efficiently convert their visual books into compelling interactive apps. The Holopad platform facilitates taking books into the next dimension of interactivity for the tablet age. Learn more at: www.holopad.comHolopad is a subsidiary of New York based bMuse with the mission of re-imagining media across all different mediums Learn more at: www.bmuse.com