Wednesday, December 21, 2011

Dragon Tattoo marketing chided

dragon tattoo -  20/12/2011

Right - Cast members Daniel Craig and Rooney Mara arrive for the premiere of the film The Girl with the Dragon Tattoo

The longtime partner of late Swedish crime writer Stieg Larsson says he wouldn't have approved of merchandise being linked to this week's release of a Hollywood adaptation of his bestselling novel, The Girl With The Dragon Tattoo.

Eva Gabrielsson said that Larsson would have instead used the buzz around his work to call attention to violence and discrimination against women.
"We would never have sold any rights for merchandising," Gabrielsson said. "It has nothing to do with books."
H&M has released a Dragon Tattoo Collection, created by costume designer Trish Summerville, that it says is inspired by Lisbeth Salander - the tattooed anti-heroine of Larsson's books and the film which opens Wednesday in the United States and in New Zealand on January 26.
Gabrielsson and Larsson were a couple for more than 30 years, but never married. Larsson didn't leave a will, so his brother and father inherited the rights to his works when he died of a heart attack at age 50 in 2004.
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