Dymocks is launching a new publishing arm which enables budding authors to publish their creations.
Dymocks, Australia's largest bookseller, says its new web-based arm, D Publishing, aims to support "Australians with stories to tell".
It will give writers "a complete, end-to-end, publishing service, (and) enable authors to take control of the professional creation, publishing and distribution of both printed books and eBooks, without the need for previous experience or expertise in the area," Dymocks said in a statement on Monday.
"We believe that D Publishing has the potential to significantly support and grow the book industry in Australia by providing more opportunities for Australian authors to create, publish, and sell their books," Mr Grover said.
"Unlike the traditional publishing model, this service is driven by the author.
"If you are thinking about publishing your first, or one of many books, you should think of D Publishing."
Dymocks said budding Australian authors could upload their creations to D Publishing, then see their works in published form and available for purchase online.
A selection of the titles may also be available in Dymocks stores across Australia.