Wednesday, March 16, 2016

Reviews Are Dead. Long Live Reviews!

Book2Book Monday 14 Mar 2016

There is no area of book publicity that has changed more over the last few years than the 'book review'. Traditional reviews – the ones written by professional critics – used to dominate the publishing industry. In years gone by, they were so important that book publication dates were always Thursdays, so that review copies could be delivered to reviewers in time to get into in the Sunday papers.

But space and budgets for considered reviews of books in newspapers and elsewhere are dwindling. These reviews are still important – particularly because they are difficult to achieve and have the weight of authority behind them – but they are no longer the only kind of review that matters, for we are all reviewers now.

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