"Choosing the name of the new imprint--riverrun--was more complicated than we could have imagined, but all along the solution was across the road. A river," said Riley, adding that riverrun, which is also the first word of James Joyce's Finnegans Wake, "has energy, poetry, momentum and is memorable. In time it will stand as a strong symbol for what we want to achieve."
Among the Quercus authors joining the list are Peter May, Louise O'Neill and Joanna Kavenna. The imprint's first title will be Six Four by Hideo Yokoyama. The official launch date of riverrun is May 2, when The Birdwatcher by British crime writer William Shaw, will be published.