New Zealand’s role as country of honour
defined this year’s Frankfurt Book Fair for any Kiwi in attendance. From the banners
proclaiming the While You Were Sleeping motto to the many reports in German
media, our presence was inescapable. This was a week in which to be a New
Zealand publisher was to be accorded respect, asked about our books and
country, and get invites to some of the better parties …
The public focus of the Ehrengast year was the New Zealand
pavilion in the Frankfurter Messe, where Creative New Zealand based its
cultural programme (there were also events across Frankfurt and other parts of
Germany). Responses to the programme and the space were highly positive, with
large crowds pressing to get in during the public days on the weekend, and
compliments flying from book people I talked with.
But Hall 8 of the massive Messe, where the
New Zealand publishers stand was housed, is a long way from the pavilion, and
there was business to be done. After the Tuesday opening ceremony I managed to
get into the pavilion just once, to hear our author Paul Tapsell taking part in
a standing-room-only discussion with other Maori artists and writers.
With a far bigger collective stand and
better position, Oratia Media enjoyed a busy and productive period at the fair.
Thanks to our marketing specialist Isabell Zitzelsberger we had secured many
appointments with German publishers, and I spent considerable time in the
German and illustrated books halls. And thanks to being here for the third year
running, I was able to solidify key relationships with publishers from Italy,
Germany, the US and Brazil.
Photo - Peter Dowling (left) With
Francesca Ferrua of LiberLab (Italy) and Markus Voss of Abera Verlag (Germany)
at the New Zealand party on Friday 12th (photo by Lisa Gardiner)
This year’s standout title for us was New Zealand Tattoo, which attracted a
lot of passing traffic to the stand. We have competitive foreign-language rights
offers on the table for this large illustrated book, and requests for direct
distribution of the English edition into many countries. Children’s books also
generated considerable interest, with Dawn McMillan and Ross Kinnaird’s I Need a New Bum and Woolly Wally leading the charge along
with Tim Tipene’s Patu and Bullies and Warriors.
As always, the work starts now to close the
deals, agree terms, and develop our next coedition proposals. But I’m leaving
with the feeling of real progress. We’ve showcased that New Zealand has a
vibrant publishing sector – I was one of three publishers who introduced our
market at the annual Business Breakfast on the Thursday – and hugely advanced international
understanding of what makes us tick. I look forward to next year when it’s
Brazil’s turn in the spotlight.
Peter
Dowling manages independent publisher Oratia Media (www.oratiamedia.com) and
is publisher of its books programme, Libro International (www.librointernational.com)
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