Digital has been a hot topic of conversation at recent Frankfurt Book Fairs,
and two data-driven keynotes at the Tools of Change Frankfurt kicked off the
2012 show with yet more evidence of the vast potential digital offers
publishers. In her opening keynote, Bowker’s Jo Henry previewed some
interesting global trends in the company’s latest consumer survey, due to be
released in November, followed by Andrew Bud, global chair of MEF, the trade
association for the mobile industry, who offered insights about the emerging
mobile market, also gleaned from a recent survey.
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