Wednesday, October 10, 2012

As Phones Proliferate, Mobile is Huge Opportunity for Publishers


"Mobile is the most important ecosystem for everybody everywhere...and books are a pretty small part of it. That's nuts," says analyst at Frankfurt Book Fair.
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Discussion:
Is the mobile phone market really the huge, untapped resource for selling e-books that some claim, or are books-on-phones only for those who don't already have e-readers and tablets?
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More News from Publishing Perspectives:
At the opening press conference of the Frankfurt Book Fair on Tuesday, Richard Robinson (Scholastic CEO) said that children's publishing leads in digital forms of reading.
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As part of an initiative to support European culture, the EU Prize for Literature awards 12 authors with 5,000 euros and a chance to receive translation funding.
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More from Frankfurt:
Berlin-based company txtr officially launches its lightweight e-reading device for Frankfurt Book Fair attendees.
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