Starting in June 2012, Marvel Comics will bundle print copies of “all Marvel super hero comics priced at $3.99” with special codes so the comic book buyer can download a free digital copy of the same comic.
Do you think the book publishing industry could follow this bold experiment that will include major comics like Wolverine, Avengers, Spider-Man and X-Men?
Marvel Entertainment SVP of sales David Gabriel explained: “We’ve seen a tremendous response to the digital codes in Avenging Spider-Man, our Season One graphic novels and the Ultimate Comics line. The positive reactions from both retailers and fans make it clear that including these codes with our books drives customers into comic stores on a repeated basis.” (Via The Verge)