Noddy off: Since 1949, Blyton’s stories have gone on to sell 250m copies worldwide. Photograph: Matthew Fearn/Empics
Chorion has sold the rights to children's character Noddy to Classic Media, the US group which holds rights to Postman Pat and Lassie, for an undisclosed sum.
Classic Media will add Noddy, created in 1949 by Enid Blyton, to a stable of media assets including Mister Magoo, Casper the Friendly Ghost, Where's Waldo?, The Lone Ranger and George of the Jungle.
"Noddy is a brand with a wonderful heritage and we are pleased that we have found a good home for it with Classic Media," said Mary Durkan, Chorion's managing director.
Since 1949, Blyton's stories have gone on to sell 250m copies worldwide. They first appeared on TV in 1954.
The Noddy franchise has a programming library consisting of more than 250 episodes with the latest series, Noddy in Toyland, screened in 100 countries.
"This is a wonderful addition to our collection of family entertainment," said Eric Ellenbogen, co-chief executive at Classic Media.
Last month Chorion sold its 64% stake in the Agatha Christie estate, which includes the Miss Marple and Hercule Poirot characters, to US home entertainment company Acorn Media.
Chorion, which has been selling off assets including Mr Men, The Octonauts and The World of Beatrix Potter since late last year, still has the remainder of the Enid Blyton estate to sell separately.
Classic Media will add Noddy, created in 1949 by Enid Blyton, to a stable of media assets including Mister Magoo, Casper the Friendly Ghost, Where's Waldo?, The Lone Ranger and George of the Jungle.
"Noddy is a brand with a wonderful heritage and we are pleased that we have found a good home for it with Classic Media," said Mary Durkan, Chorion's managing director.
Since 1949, Blyton's stories have gone on to sell 250m copies worldwide. They first appeared on TV in 1954.
The Noddy franchise has a programming library consisting of more than 250 episodes with the latest series, Noddy in Toyland, screened in 100 countries.
"This is a wonderful addition to our collection of family entertainment," said Eric Ellenbogen, co-chief executive at Classic Media.
Last month Chorion sold its 64% stake in the Agatha Christie estate, which includes the Miss Marple and Hercule Poirot characters, to US home entertainment company Acorn Media.
Chorion, which has been selling off assets including Mr Men, The Octonauts and The World of Beatrix Potter since late last year, still has the remainder of the Enid Blyton estate to sell separately.
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