 Today's Feature Story:
One
area of publishing where brand loyalty reigns is in religious books, and
Roman Catholic books in particular, largely resulting from market
fragmentation.
|
 Discussion:
It
has become harder and harder to keep Catholic authors who began their careers
with small, niche Catholic houses loyal once they become popular.
|
 More News from PP:
On
the Kindle forum, Amazon said it wants to price most ebooks at $9.99,
claiming lower prices will sell more books and return more money to authors.
Many disagree.
|
 From the Archives:
Norway’s
Bible Society turned a new translation of the Bible into a surprise
bestseller by marketing more like a pop culture novel than a religious text.
|
Saturday, August 02, 2014
The Catholic Book Trade: Brand Loyalty for Niche Publishing
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