Shelf Awareness
Amazon began selling Kindle and Kindle Paperwhite e-readers yesterday on its recently launched Amazon.in website, and plans to begin offering the Kindle Fire June 27, the Wall Street Journal reported, adding that "India is one of the fastest growing markets for smartphones. Industry experts forecast smartphone sales to reach 33 million units, up from about 20 million units, in 2013."The Hindu noted that while Amazon "had initially tied up with Croma retail, a Tata group company, it has now expanded its retail partnerships to include Reliance Digital, E-Zone and Vijay Sales. The Kindle Fire range will be available at over 100 of these retail outlets."
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