BMS marketing awards shortlists revealed

26.06.13 | Benedicte Page - The Bookseller

Campaigns for titles ranging from Fifty Shades of Grey to the BFI Film Classics series have been shortlisted for the Book Marketing Society's annual Marketing Campaign Awards.

The shortlists have been drawn from the winners of the BMS' three seasonal Best Marketing Campaign Awards for 2012.
Shortlisted for Best Brand Management are Jeff Kinney's Diary of a Wimpy Kid: Third Week (Puffin); Jojo Moyes' Me Before You (Penguin), J R R Tolkien's The Hobbit (HarperCollins) and David Walliams' Ratburger (HarperCollins).
E L James' Fifty Shades of Grey (Random House) and Danny Wallace's Charlotte Street (Ebury/Random House) are both shortlisted for the best debut campaign. Meanwhile the Best Shoestring Campaign will be contended by Peter Hook's Unknown Pleasures (Simon & Schuster), Russell Norman's Polpo (Bloomsbury) and the BFI Film Classics (Palgrave Macmillan).
Polpo is also shortlisted for Best Package, alongside Ned Beauman's The Teleportation Accident (Hodder),  Tired of London, Tired of Life by Tom Jones and Jerusalem by Yotam Ottolenghi (both Ebury/Random House.
Beauman's The Teleportation Accident is also shortlisted for Best Blurb, as is Bleak Expectations by Mark Evans (Constable & Robinson) and Miranda Hart's Is It Just Me? (Hodder).

The award for Best Marketing Campaign will be drawn from previous 2012 winners and the winner of the Best Shoestring Campaign, Best Debut Campaign and Best Brand Management Campaign categories.
Judge Jo Henry, BMS executive director [pictured], said: "As always the judges were delighted and inspired by the fantastic creativity publishers display as they seek ever more inventive ways to connect with their audience. Some of these shortlists were hard fought over, others were more obvious—but all of these campaigns are entirely deserving of their place."
The winners in all categories will be announced on 9th July at The Bookseller's Marketing and Publicity Conference at the Southbank Centre.

Joining Henry on the judging panel were: Alastair Giles, BMS founder and m.d. of Agile Marketing; Dominic Gettins, head of writing at Euro RSCG London; whitefox co-founder John Bond; BMS development manager Jon Slack; Miriam Robinson, head of marketing at Foyles; The Bookseller's head of events and marketing Sam Missingham; and BookBrunch.