23 October – 21 December/22 January – 10 February 2013
The Consumers of the Future
The Consumers of the Future is a commissioned project by White Fungus for Adam Art Gallery, accompanying the exhibitions We Will Work With You! Wellington Media Collective 1978-1998 and Martha Rosler, The Bowery in Two Inadequate Descriptive Systems.
The Consumers of the Future explores publicity as a condition and a material. Taking a critical look at the Wellington City Council’s “Creative Capital” branding strategy, the project includes a series of three posters, remixing Wellington City Council publicity materials together with a quote by the current New Zealand Prime Minister, and former Merrill Lynch currency trader, John Key. Speaking to the the television show Campbell Live in 2007, Key said, “Our children are important... They’re the Consumers of the Future.” The project also involves a new publication which will be available for free at the gallery. Copies can be purchased here.
Read White Fungus' artist statement here.