Former leading New Zealand publisher and bookseller, and widely experienced judge of both the Commonwealth Writers Prize and the Montana New Zealand Book Awards, talks about what he is currently reading, what impresses him and what doesn't, along with chat about the international English language book scene, and links to sites of interest to booklovers.
Tuesday, March 13, 2012
Boutiques at Barnes & Noble
Bookseller Widens an Experiment, Adding Store-Within-a-Store
for Penguin Titles
JEFFREY A. TRACHTENBERG - Wall Street Journal
Barnes & Noble Inc. is expanding a nascent effort to install boutiques
within its stores selling books and other items associated with the Penguin
publishing house, the latest step by the retailer to boost store revenue amid a
shift toward e-books and sales of physical books online.
Since last fall Barnes & Noble has been testing Penguin boutiques in 10
stores in states including New York and Minnesota.
The boutiques consist of 200 square feet of dedicated space for the sale of
Penguin titles and merchandise such as tote bags, notebooks and mugs.