Join
hosts Book Industry Study Group -- the standards and research body for the US
publishing industry -- and Bowker Market Research -- a leader in consumer
research for the US & UK -- as they debut results from the first ever
Global eBook Monitor (GeM). This virtual webinar, offered on both the 2nd and
23rd of April will host participants from around the world thanks to the
support of participating partners Pearson, Tata Consultancy Services, BISG,
Frankfurt Book Fair and AT Kearney in making the webcast available to the
global publishing community.
The
GeM project, an international consumer survey conducted in early 2012, maps the
current state of eBook and eReader device use and acceptance around the world,
with a focus on comparisons between eBook markets in countries experiencing
different growth patterns. The research was conducted among nationally
representative samples of online consumers in Europe, Asia, Australia, and
North and South America. Respondents were asked about purchasing of digital
content versus traditional formats in multiple settings and contexts. The study
also explores the use and ownership of devices, from dedicated eBook readers to
tablets.
Webinar Agenda
Jo
Henry, Director Bowker Market Research
Kelly Gallagher, Vice President Bowker Market Research
Expert analysis on survey findings from survey sponsors AT Kearney, Tata Consultancy Services and Pearson
Kelly Gallagher, Vice President Bowker Market Research
Expert analysis on survey findings from survey sponsors AT Kearney, Tata Consultancy Services and Pearson
Dates Offered
Monday,
April 2, 2012 10:00 AM ET to 11:00 AM ET
Monday, April 23, 2012 4:00 PM ET to 5:00 PM ET
Monday, April 23, 2012 4:00 PM ET to 5:00 PM ET
Registration Details
Please visit www.BISG.org, click the “Events” tab and then WebcastsRegistration is $49 for BISG members; $99 for all others. BISG members should request a coupon code from info@bisg.org before registering.
International Participants please use Coupon Code: dj37 to pay $49 for your registration.
Via Publishing Perspectives
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