Borders Rolls Dice on New Concept in Vegas

This Friday, April 4, Borders is opening its second new concept store, in Las Vegas, Nev. The 22,000-sq.-ft. store will be in the Town Square shopping area on Las Vegas Boulevard.

Like the first new concept store, which opened in February in Ann Arbor, Mich., this includes a digital center, where customers can download books and music, make their own CDs, print photos and make photo albums, use POD to print their own work as well as trace their roots through Borders Genealogy Services, provided by Ancestry.com. The digital center has computer stations and special staff.

The store also has sections that have their own "shop within a shop" areas--for travel, cooking, wellness, graphic novels and children's.

Besides books, the travel section offers maps, GPS navigation systems, Sony Readers, portable DVD players for traveling as well as a kiosk for researching, planning and booking trips.

In the cooking and wellness sections, customers can watch programming on LCD screens and use kiosks to do research and receive advice.

The graphic novels section offers books, gift items and software with which customers can create their own comic books.Among children's section features is a mural on three walls by Australian author and illustrator Colin Thompson.

Also Borders has moved the independent reader (ages 10-12) section out of the children's area so that it will appeal more to older children.

Source - Shelf Awareness.