Former leading New Zealand publisher and bookseller, and widely experienced judge of both the Commonwealth Writers Prize and the Montana New Zealand Book Awards, talks about what he is currently reading, what impresses him and what doesn't, along with chat about the international English language book scene, and links to sites of interest to booklovers.
Friday, October 09, 2015
How Guinness World Records Adapted Its Publishing Model To Fit The Digital World
Book2Book Wednesday 07 Oct 2015
Sam Fay, SVP Global Brand Strategy at Guinness World Records talks about diversifying the business, the importance of social media and video to the brand, and dealing with declining book sales.
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