We’re changing
our name:
Craig Potton
Publishing becomes Potton & Burton
On 6 March 2015 Craig Potton Publishing is changing its name to Potton
& Burton, a move designed to reflect the increasingly diverse range of New
Zealand books we publish.
Publisher and co-owner Robbie Burton commented,
‘The Craig Potton Publishing imprint has served us brilliantly for over
25 years, but in recent years it has become apparent that our name is
associated with a narrow range of books, in particular photographic,
environmental and outdoor books. The reality however, is that our publishing
programme covers far more – everything from natural history, contemporary
issues, art and culture, biography, history and children’s books. The new name,
Potton & Burton, gives us a chance to communicate to the book industry and
the wider public that we are totally committed to publishing the widest range
of high-quality New Zealand non-fiction, and to not be limited by previous
perceptions.’
Founded by photographer Craig Potton in 1989, Craig Potton Publishing
has grown to become New Zealand’s largest independent publisher, and were voted
Publisher of the Year in 2014 for New Zealand publishing. Based in Nelson,
Potton & Burton employ 17 people and are involved in both publishing and
distribution.
www.pottonandburton.co.nz
will go live on Monday 9 March 2015.
About Robbie Burton
Robbie Burton (left) is the co-owner, and Executive Director and Publisher of
Potton & Burton (formerly Craig Potton Publishing). He joined Craig Potton
Publishing as Managing Editor in 1990 and was its first full-time employee.
Since then he has led the development of the company into the fully-formed publishing
company that it is today. In recent years he has stepped back from day-to-day
management to focus more on acquisition and publishing and maintains a very
hands-on involvement in all aspects of the process. In particular he has
specialised in the publishing of illustrated books, and apart from the usual
commissioning and editorial role, has considerable experience in photo editing,
book design, colour management and print production.
Robbie is married to Susannah Roddick and has two children, Will and Ed.
About Emma Radcliffe
Emma Radcliffe is the Managing Director of Potton & Burton (formerly
Craig Potton Publishing). Coming from a varied and diverse background in sales
and marketing overseas, Emma has been with the company since 2008. Originally
employed as the Sales & Marketing Director, she was promoted to Managing
Director in 2012. Emma is responsible for the day-to-day operations, the
on-going relationship management for distribution partners and works in
conjunction with the company’s owners, Craig Potton & Robbie Burton, to
develop strategic planning which shapes the future of the Potton & Burton.
Emma is married to Ian and has three children, Joshua, James and Sophia.
A brief history of Potton & Burton
Potton & Burton (formerly Craig Potton Publishing) is New Zealand’s
largest independent publishing house. Craig Potton Publishing was started in
1987 by photographer and conservationist Craig Potton, whose original
motivation was to create a vehicle to publish high-quality photographic books.
In 1990 Robbie Burton, who now co-owns the company with Craig Potton, joined
Craig Potton Publishing as Managing Director and Publisher. In the past 25
years the company has grown to the point where it now publishes more than 20
new titles per year, maintains a strong backlist of New Zealand books, and also
publishes around 20 calendars annually. The company remains (and will remain)
based in Nelson.
Potton & Burton has a diverse list of New Zealand-focussed
non-fiction publishing, all produced within a strong ethos of quality and care.
The original focus on photographic and outdoor books has broadened over the
last decade to include books in all areas of non-fiction.
These have included such titles as the landmark New Zealand’s Native
Trees, a NZ Post Book of the Year, and other seminal natural history books such
as Moa: The Life in Death of New Zealand’s Legendary Bird. In the area of art
and culture some noteworthy books have included Grahame Sydney Paintings
1974-2014 and the acclaimed book about New Zealand tourism posters Selling the
Dream. Historical themes have been well covered through such titles as the
bestselling Molesworth, and the recent hit Tramping: A New Zealand History. An
important offshoot of their publishing has always been an interest in
contemporary issues, with perhaps most prominent being the work of
investigative writer Nicky Hager, including 2014’s most controversial book
Dirty Politics.
Over recent years Potton & Burton have also developed a strong focus
on good quality children books and each year publish several picture flats
including the hugely successful Explore & Discover series.
From the beginning the company has controlled its own sales and
distribution, and that remains a key component of the company’s success. This
has also enabled Potton & Burton to provide distribution services to other
publishers, currently including Lonely Planet, Hema products and Auckland
University Press.
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