Shelf Awareness
Last year, the number of independent bookstores in the U.K. fell by 48, to 939, according to the Booksellers Association."Rising business rates, competition from online booksellers, e-books, greater pressure on people's spare time combined with greater competition in the entertainment marketplace, customers' squeezed budgets and lacklustre high streets have combined to force some bookshops out of business," the Bookseller wrote.
At the same time, the Bookseller noted that some stores opened last year, and others are reporting that business has improved lately.
Likewise Matthew Clarke, owner of the Torbay Bookshop in Paignton, Devon, emphasized the importance of adding products and services besides books to attract customers--although book sales continue to be most important in his store. "We bought a Thornton's franchise [selling chocolates] three years ago after [its] shop in our town closed down and we brought the Tourist Information point into our shop after the local council closed the service due to cuts. Both of those things bring people through the door and enable us to upsell on paid-for tourist guides and maps, and so on."
Clarke emphasized that "the majority of our sales by far are still from books and actually book sales are rising as more people come through the door and we become more savvy at what we stock."
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