9:00-9:30
Opening Keynote
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Larissa Faw (Journalist for Forbes and Mediapost, specializing in
Millennials and workplace trends)
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9:30-10:00
Publishing Technology Research: How Millennials Consume Content
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Randy Petway (EVP, Strategy and Business Development, Publishing
Technology)
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10:00-10:45
Research to Reality: Discussion on How Millennials Consume Content
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Randy Petway (EVP, Strategy and Business Development, Publishing
Technology); Scholastic; Total Boox
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11:15-12:00
Storytelling and Storyselling: Design and Marketing Books for
Millennials
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Benjamin Alfonsi (Creative Director, Metabook); Derrick Schultz
(Director of Developer Experience, The Atavist); Edward Nawotka
moderator (Publishing Perspectives)
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12:00-12:45
Curating Content and Events for Millennials
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Raymond Braun (Social Marketing Manager, YouTube); Taylor Trudon
(Editor, Huffington Post Teen); Jessica Stockton Bagulo
(Owner, Greenlight Bookstore); Julie Hochheiser Ilkovich
moderator (Founder, Masthead Media)
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