Monday, September 29, 2014

Learn to love keeping fit - THE FITNESS ATTITUDE

Since he started his career in 1999, world-leading fitness professional Bevan James Eyles has been driven by one question: ‘What is it that motivates people to develop a long-term love of fitness and how can we teach that to others?’ This question led him to discover that success with fitness isn’t about a certain exercise or diet plan, but about attitude and behaviour patterns. The people who have a long-term love of fitness have figured out what these behaviours are and know how to use them to their advantage.

In The Fitness Attitude, Bevan shares those lessons with his readers and provides them with a toolbox of strategies that can be used to implement successful fitness behaviours. These range from different ways to motivate yourself, ideas on how to positively enhance your environment, strategies to deal with setbacks, and ways to plan and set goals. Always practical, and full of many examples of Bevan’s personal experience, The Fitness Attitude is essential reading for those who want to be successful with exercise, to gain a deeper understanding of the behaviours that create this success, and to enjoy the contribution that exercise can make to a healthy and happy life.

Published by Craig Potton Publishing, The Fitness Attitude is available from bookshops and libraries nationwide and online at

About the author:
BEVAN JAMES EYLES has been a world-leading fitness professional and high-level athlete since 1999, and has won the New Zealand Fitness Instructor of the Year title three times. Bevan has travelled the world presenting at fitness conferences, produces fitness podcasts, and is a writer for The Press newspaper. He has competed as an Ironman Triathlete around the world, including the gruelling Hawaii Ironman. He is also the owner of New Zealand’s top running business, Extra Mile Runners, which caters to all levels of runners.

Bevan says “Unfortunately my industry is failing the people who need us the most, the people who aren’t doing any exercise or are falling away from it. In a time where our population is getting more overweight and moving less we are creating products that make people feel like failures. Sure these products work for the people who already have a love of fitness, but they are failing those who don’t. There needs to be a different way, I hope that the work that I’m doing is providing that.”

235mm x 153mm, approx 130
ISBN: 9781927213100

No comments: