The Bookseller - 15.04.11 - Lisa Campbell
The colour Nook will be sold in US Staples stationery stores from 1st May. The Barnes & Noble colour touch e-reader tablet has been priced at stores and online for $249. The chain is the only US office superstore to carry the Nook colour device.
Chris Peifer, vice-president of digital business development at B&N said: "We are thrilled to partner with Staples to offer our award-winning Nook Color Reader's Tablet, at only $249, the best value of any tablet on the market."
Mark Mettler, senior vice-president for consumer technology at Staples, said: "Staples is excited to bring this amazing product with its enhanced applications to our stores this spring, which is just in time to celebrate Mother's Day and Father's Day with a gift of the newest technology."
Staples plans to hold live demonstrations of how to use the product in stores across the country, Nook Color has a seven-inch VividView colour touchscreen and customers can download e-books, magazines and major newspapers in the Nook Bookstore.
An update to the Nook Color firmware this spring means customers will be able to use a range of apps, along with e-mail on their e-reader.
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