BERLIN: Some book fairs are exclusive to publishers and professionals, while others are open to the public. In Germany, the Leipzig Book Fair is known for being especially reader-friendly; it’s a wonderful environment for authors to connect with the public. But walking around the 2011 fair last month, I couldn’t help thinking that for publishers it was a massive missed opportunity to educate their audience, both at the seminars and in the stands. And that that missed opportunity represents a failure endemic in the industry, in Germany as well as in the United States.
Photo above shows crowd at Frankfurt Book Fair 2010.
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