Survey Reveals 40% Of iPad Owners Don't Read Books On The Device

Thursday, 28 Apr 2011 - Book2Book

Results from a nationally-representative survey concluded that about 40% of iPad owners have not used the device to read a single e-book. According to media and publishing forecast firm Simba Information's "Trade E-Book Publishing 2011," the survey also revealed a shift in demographic makeup of the e-book buyer from men to women during 2010 — which brings the e-book format more in line with longtime trends in print books.

Market Wire (press release)