Tuesday, February 09, 2016

Australian Book Publishing Industry Is Fighting Back Against Digital Disruption

Book2Book Saturday 06 Feb 2016

An Australian first study by Macquarie University of the country's book publishing industry reveals considerable innovation in response to the digital disruption that has resulted in a significant drop in onshore book sales.

The study uncovers the strategies being used by Australian publishers by analysing findings from interviews with 25 senior Australian publishers of various sizes, across trade, education, scholarly and literary sectors.

Dr Jan Zwar, researcher at Macquarie University's Faculty of Business and Economics, said, "As a mid-size industry, Australian publishers have been forced to work harder in order to compete globally and deal with major changes that have been occurring across the industry."


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