Tuesday, August 14, 2012

Publishing Perspectives

From a new app for Julia Child, to a bestselling e-short from Robert Reich to surprising promotional videos, how Knopf Doubleday exploits the digital age.
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Do professionalism, manners and taste go together to make a publisher? Or maybe it's more a matter of love?
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Cairo's BookBake offers an "intuitive and easy" e-publishing solution that exports enhanced PDFs, apps and more, aimed not just at Arabic users, but everyone.
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As digital markets develop, we'll likely see more walled garden platforms emerge, even if the seeds for these were sown in the humble PDF.
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Amazon.com has launched a new print textbook rental program. This follows the launch of its digital textbook rental program last year.
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From the Archives:
Publishers are too used to saying "no, no, no" and barring the gates of the industry from the public. That has got to change if publishers ever hope to develop another life-long customer.
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