Friday, August 24, 2012
THE CASUAL VACANCY - Publicity Efforts: Rowling At Lincoln Center on October 16
A lengthy feature in USA Today looks at Little, Brown's publicity and promotion plans for JK Rowling's upcoming novel for adults THE CASUAL VACANCY. Rowling will appear in public in the US just once, on October 16, when she will be in conversation with Ann Patchett at Jazz at Lincoln Center's Frederick P. Rose Hall, with ticket prices ranging between $37 and $44 (including a hardcover copy of the book) though booksellers will be able to live-stream the event as well.
Rowling, however, will be making a number of television appearances to promote the book, which is published on September 27, including ABC's Nightline, World News and Good Morning America, as well as The Daily Show with Jon Stewart. She will also be interviewed by two print outlets (one being USA Today, the other not named.)
Naturally, Michael Pietsch is effusive about THE CASUAL VACANCY, telling the paper "I expect the world to be ecstatic at the range of her imaginative reach" and that the book "reminded me of Dickens because of the humanity, the humor, the social concerns, the intensely real characters." Tattered Cover's Cathy Langer also anticipates "robust sales" as Rowling "had hundreds of thousands, if not millions, of adult fans for her Harry Potter series. … We already have pre-orders and will have lots of books on hand for the release date."
But the "low-key" buildup has others less excited about the book's prospects. "I've been in the dark," said head buyer at R.J. Julia Booksellers Kathryn Fabiani. "We had no posters … It hasn't been easy. People are curious, but they don't know what to expect." The upcoming release "seems almost invisible." To which Little, Brown marketing director Heather Fain countered: "We wanted to be very careful in our marketing. This is a very different book and it is aimed at a truly different audience."