Odyl Aims to Make Facebook Marketing for Authors Easy, Ubiquitous

Publishing Perspectives For authors and publishers looking to engage readers on Facebook in more meaningful ways, Odyl's Facebook app might be the solution. According to Odyl's Director of Product Strategy, Neil Baptista: "Facebook has become so huge now that it's almost like most companies have a web strategy and a Facebook strategy; they’re parallel but separate." 
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DISCUSSION:
How Much is Social Media Visibility Really Worth?
Does your number of Facebook fans translate into book sales? How can publishers develop meaningful reader communities on social networks?