Monday, November 28, 2011
Spreading the word about Love at the End of the Road.
Shortly after hearing about Love at the End of the Road, Rae Roadley’s memoir about life on the
, Joann Steiner invited Rae to hold a book signing at her Dargaville café. Kaipara Harbour
Rae immediately accepted and also offered to speak, knowing people are always interested in the story behind the publication of a book. She then invited local retailer, Moran’s Bookshop, to sell books.
Then a Kaipara Lifestyler journalist saw the advertisement, wrote an article ahead of the event, and dropped in to Jo’s Home Cookery on the day to take a photograph.
Moran’s Bookshop bought extra copies from Penguin Books and sold several at the event. But the far bigger bonus was the number of books bought in the preceding days by people who’d heard about the signing but couldn’t attend.
“Then we sold another six copies on Friday in the shop after your visit to Jo’s café,” Sarah Moran reported to Rae, a trend she expects to continue, having found books which include local history do well and have longevity in the marketplace.
Rae, meanwhile, spent the day in Dargaville. “Everyone I bumped into, including retailers, knew about the book and the signing. The café did good business, Moran’s Bookshop will continue to sell books, and readers will spread the word. Jo’s idea really worked out well.”