Saturday, June 18, 2011

Seth Godin’s “Domino Project”: Can It Beat the Big Six?


With support from Amazon.com and an army of eager interns, Seth Godin’s new company promises to rewrite the tenets of big league publishing.
Last year marketing guru Seth Godin made a splash when he announced he was abandoning traditional publishing to go the DIY route and work with Amazon.


Godin’s first product of that relationship, Poke the Box, "sold more copies in its first month than any book” he’s done. But it’s just the beginning for Godin’s Domino Project, a hybrid publishing/marketing company powered by Amazon.com.


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