Friday, May 27, 2011
USA TODAY Bolsters Online Book Pages
USA Today has soft-launched a revised and expanded books section on the newspaper's web site, complicated with a dedicated sub-domain, books.usatoday.com. Among the features, their bestseller list has a graphics-enriched consumer-friendly new presentation (and is featured on the books home page as well).
Importantly for publishers and publicists, the Book Buzz column will now act as a daily blog, with contributions from across the USA Today books department staff.
Book reviews have a consistent new page design featuring the jacket and click-to-buy links at Amazon, BN, IndieBound and iTunes, and those review pages pull in reader reviews from GoodReads and carry a USA Today rating of zero to four stars at the top.
Plus, today's main feature is their summer books preview.