By TONY PERROTTET, New York Times,
Published: April 29, 2011
In such moments of doubt, I look to history for reassurance. It’s always comforting to be reminded that literary whoring — I mean, self-marketing — has been practiced by the greats.
The most revered of French novelists recognized the need for P.R. “For artists, the great problem to solve is how to get oneself noticed,” Balzac observed in “Lost Illusions,” his classic novel about literary life in early 19th-century Paris. As another master, Stendhal, remarked in his autobiography “Memoirs of an Egotist,” “Great success is not possible without a certain degree of shamelessness, and even of out-and-out charlatanism.” Those words should be on the Authors Guild coat of arms.
Read the full story at the New York Times.
uccess is not possible without a certain degree of shamelessness, and even of out-and-out charlatanism.” Tho