By Jason Boog on Galley Cat, April 15, 2011
We caught up with Kessler to find out more about Ed’s Martian Book, a bookstore located at 547 Hudson Street in New York City. He explained: “Since we wanted to make a big serious statement about the future of books we had to get the timing just right. Ed and I waited for the Borders’ bankruptcy proceedings to begin and religious tension to mount across the globe. And when that all finally happened, we knew the timing would be perfect for a new kind of monobookist bookstore.”
He continued: “And we were right. The was only one thing to do build the first store around the Martian Summer book launch. It took a small army. Most of the army consisted of (and was led by) one of the most talented scenic designers on the Planet, Jorie DeFreitas. Don’t go building any new-fangled spaces without her.”
Kessler also explained how he assembled his ambitious project: “I dipped into the old savings a bit to make this whole project happen–but who wouldn’t to live on a NASA mission and then make a giant art project about it to tell the world!? I live the frugal life to make these moments happen. But I’d be very nervous to tell others to spend their hard-earned money on art projects (although I secretly want them to).”
He added: “But even with all that, I got a lot of people to donate time, real estate and good will. I never thought that I could really pull this off. The space on Hudson was in transition and the moment was right, so we jumped on it.”
Kessler concluded: “The thing that I did do was ask for favors (lots of favors) from almost everyone I’d ever met. This was a massive effort. And people rallyed to help me. I have very nice friends. Loads of people helped me unload book boxes, stock the shelves, design logos and even keep the store open. It was a massive team effort to pull it together. But it was well worth it.”
He added some simple advice for authors interested in following in his footsteps: “You’re going to hear a lot of people say, ‘Wow, that will never work.’ They’ll be right, of course, but if you love books and you should do it anyway. ”
1 comment:
This has been done before, including in NZ. A good use for a temporarily vacant store, but for a publisher it would be too tempting to fill the store with other titles from the list.
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