HarperCollins, Sky Digital Media and Mykindaplace
join forces to launch new site for tween girls
http://www.lolasland.com/
HarperCollins will launch Lola’s Land, a brand new interactive world for tween girls, on 22 April. The site is based on the character, Lola Love, created by teen magazine writer Lisa Clark.
Designed and built by Mykindaplace and with Sky Digital Media handling advertising sales, Lola is the first HarperCollins fictional character to be given her own online world, to further enhance her popularity and strengthen the brand.
Lola’s Land will reinforce the Think Pink manifesto of the feisty Lola Love character. Lola encourages girls to feel good about themselves in every way – loving who they are, feeling confident, standing up to peer pressure and thinking positively. Lisa, who is an agony aunt, qualified Personal Social & Health Education practitioner and youth expert, will be Editorial Director for the site.
It will be the first site aimed at girls in the tween bracket and will be the only site aimed at this age-group to combine editorial content, games, safe social networking and a virtual world. The site will cover pop star interviews, fashion, beauty, make’n’do, a pets gallery and lots of inspirational articles to promote positive thinking.
Lola’s Land will be an interactive world that can be completely customised by users, who will be able to spend the points they’ve earned by playing games and entering competitions. The site will use safe social networking features to allow users to interact with one another. Users will be able to:
* build a custom avatar (in the style of the Lola Love books) to represent themselves
*show their daily mood
* add friends. Users can make friends with other Lola’s Land users to view their avatars, top 10s, quizzes and activities on the site
* play specially designed Lola-branded games to earn points to spend in an interactive world
Primary areas of the site are:
* Games a-go-go eight special Lola games with two new games per month, quizzes, competitions and downloads
* Pink zine magazine content and Lola’s blog updated daily
* Entertainment-ville reviews of film, TV, music, books and celeb interviews
* Beauty*licious fashion and beauty, step-by-step creative projects
* My profile safe social networking
* My land customizable, interactive world
Katie Fulford, Special Projects Director at HarperCollins said:
“Lola Love has proved herself to be a great role model for tween girls through our publishing programme, and it makes perfect sense to extend her life online. With Lola’s Land we have produced a responsible site that combines the editorial content of traditional magazines with games and safe social networking, all with Lola’s underlying message of having fun and feeling good about yourself.”
http://www.lolasland.com/
HarperCollins will launch Lola’s Land, a brand new interactive world for tween girls, on 22 April. The site is based on the character, Lola Love, created by teen magazine writer Lisa Clark.
Designed and built by Mykindaplace and with Sky Digital Media handling advertising sales, Lola is the first HarperCollins fictional character to be given her own online world, to further enhance her popularity and strengthen the brand.
Lola’s Land will reinforce the Think Pink manifesto of the feisty Lola Love character. Lola encourages girls to feel good about themselves in every way – loving who they are, feeling confident, standing up to peer pressure and thinking positively. Lisa, who is an agony aunt, qualified Personal Social & Health Education practitioner and youth expert, will be Editorial Director for the site.
It will be the first site aimed at girls in the tween bracket and will be the only site aimed at this age-group to combine editorial content, games, safe social networking and a virtual world. The site will cover pop star interviews, fashion, beauty, make’n’do, a pets gallery and lots of inspirational articles to promote positive thinking.
Lola’s Land will be an interactive world that can be completely customised by users, who will be able to spend the points they’ve earned by playing games and entering competitions. The site will use safe social networking features to allow users to interact with one another. Users will be able to:
* build a custom avatar (in the style of the Lola Love books) to represent themselves
*show their daily mood
* add friends. Users can make friends with other Lola’s Land users to view their avatars, top 10s, quizzes and activities on the site
* play specially designed Lola-branded games to earn points to spend in an interactive world
Primary areas of the site are:
* Games a-go-go eight special Lola games with two new games per month, quizzes, competitions and downloads
* Pink zine magazine content and Lola’s blog updated daily
* Entertainment-ville reviews of film, TV, music, books and celeb interviews
* Beauty*licious fashion and beauty, step-by-step creative projects
* My profile safe social networking
* My land customizable, interactive world
Katie Fulford, Special Projects Director at HarperCollins said:
“Lola Love has proved herself to be a great role model for tween girls through our publishing programme, and it makes perfect sense to extend her life online. With Lola’s Land we have produced a responsible site that combines the editorial content of traditional magazines with games and safe social networking, all with Lola’s underlying message of having fun and feeling good about yourself.”
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