| Toronto Star - 10 Jul 2016 |
Business
"Hooked" uses data to figure out which stories are working for its readers and which aren’t. (Courtney Keating / GETTY IMAGES/iStockphoto File Photo)
By Ryan Faughnder - Los Angeles Times
Sun., July 10, 2016
LOS ANGELES —Serial entrepreneurs Prerna Gupta and husband Parag Chordia launched their mobile reading app Hooked in September as a way to publish fiction for the social media generation.
But during the last year, the Silicon Valley upstarts have been making a bold pitch to Hollywood — use data to find the next Harry Potter.
Hooked, which publishes experimental short stories in the form of text message conversations, has won investments from entertainment business heavyweights at companies like Warner Bros. and talent agency WME.
By Ryan Faughnder - Los Angeles Times
Sun., July 10, 2016
LOS ANGELES —Serial entrepreneurs Prerna Gupta and husband Parag Chordia launched their mobile reading app Hooked in September as a way to publish fiction for the social media generation.
But during the last year, the Silicon Valley upstarts have been making a bold pitch to Hollywood — use data to find the next Harry Potter.
Hooked, which publishes experimental short stories in the form of text message conversations, has won investments from entertainment business heavyweights at companies like Warner Bros. and talent agency WME.
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