Tuesday, July 26, 2016

Record preorders


Booksellers are celebrating significant pre-orders for Harry Potter and the Cursed Child - Parts I & II, which publishes on July 31. Barnes & Noble says the title is their "most pre-ordered book since Harry Potter and the Deathly Hallows in 2007," and chief merchandising offer Mary Amicucci says in the announcement, "we expect it to be our biggest selling book of the year." Similarly, in the UK Waterstones says that pre-orders of the playscript have passed 100,000 units.

Last summer Harper Lee's Go Set A Watchman was declared Amazon's "most pre-ordered print title" since the release of Deathly Hallows. After opening day, BN said that sales of that title "at its bookstores nationwide have surpassed first day sales of all other adult trade fiction books in its company history."

Publishers Lunch

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