Friday, September 06, 2013

Little, Brown plans to use an "intensive" social media promotion for Donna Tartt's new novel


Little, Brown plans to use an "intensive" social media promotion for Donna Tartt's new novel The Goldfinch (published 22nd October).

Beginning a month ahead of publication, the campaign will run right through to Christmas, along with a global online campaign to be run in conjunction with Little, Brown US on publication. A "major" cross-media advertising campaign will run closer to Christmas, showcasing review coverage for the novel.

Meanwhile BBC Radio 4’s “Book at Bedtime” will serialise The Goldfinch across three weeks from October 21st, while extracts have been sold to the Telegraph. Newspaper and magazine interviews with Tartt will appear at the time of publication and during Tartt's UK visit, a two-week stint from 11th November. The author will be appearing at two London events as well as in Oxford, Cambridge, Manchester, Edinburgh and Dublin.
Tartt has also recorded a TV special in New York.

A competition is being run with the Reading Agency to win tickets to one of the author’s London events, with associated reading on the charity's Reading Groups for Everyone website.
Meanwhile a "massive" run of advance proofs have already gone to the trade and media, as well as in a consumer giveaway via a special Facebook page.

The Goldfinch, in which an explosion in a New York art gallery has life-changing impacts on young Theo Decker and those around him, is described as "a haunted odyssey through present-day America".

Sales for Donna Tartt's previous novel The Little Friend (Bloomsbury) have totalled 399,000 through Nielsen BookScan, which also records 313,000 for her debut The Secret History (Penguin), published well before records began.

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