Digital Book World - 26 September, 2013For some writers, their author website is a thing of pride of beauty. It’s an active well of new material, a place of engagement and connection, an extension of their books, even an invitation into their writing life. It gathers email addresses, expands audience, benefits SEO, and is their personal beachhead on the Web.
For others, the author website is an annoyance, an obligation, and a static reminder of all they hate about digital media’s encroachment on their writing life. The landing page is three books old, and the author photo three years outdated. The blog page whose latest post is dated 6 months ago makes them feel both guilt for not updating weekly as they’d promised, and resentment that anyone would expect them to.
What exactly is the purpose of the author website? Is it essential or decorative? A primary focus or an afterthought? An effective tool or a waste of time and money?