Express & Star website: healthy
traffic growth
Print sales may be down –
but the online traffic for regional newspapers is on the up
and up. According to the ABC's audit of website activity, there were
double-digit increases for every publisher in the last six months of 2012
compared to the same period the year before.
Top of the tree were the
two publishers – Iliffe and Northcliffe – that have since merged to form Local World.
Iliffe was up 24.4%, with an average of 55,844 unique daily browsers, while
Northcliffe had a 23% rise to 371,969, and its monthly uniques totalled
6.9m.The Midland News Association, which publishes the high-selling Express & Star titles, saw its daily traffic rise by 23.7%.
Johnston Press, which
has made much of its digital-first plans, managed to increase its online traffic
by 22.8%, with 555,584 daily uniques and 9.7m monthly uniques.
Trinity Mirror's
average was up 13.9%, to 535,045 a day and up 10.3% to 99m a month.
The much smaller Kent Online also managed a creditable 21.3% daily increase
to 24.963.
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