Wednesday, March 27, 2013

Leipzig launch for NZ Rights Catalogue


PANZ News

Early spring in Leipzig saw snow falling for the 14–17 March Book Fair, but that was no deterrent to Sarah Ropata and her mission to reunite with German publishers and introduce New Zealand’s 2013 Rights Catalogue.

Drawing visibility to New Zealand was Sarah Quigley (pictured right) with two readings from The Conductor, the first on the Frankfurt Book Fair stage in the fairground, after which the author was mobbed by fans.

Sarah Quigley’s second reading was staged in the chandeliered elegance of the Bach Museum, with the addition of a local music school string quartet playing Shostakovich as part of the event. As a result of local publicity, the hall was packed and the bookstall busy.

Following the reading, NZ Ambassador to Germany Peter Rider hosted a reception at the hall for invited guests, German publishers and media, a great networking opportunity.

Throughout the four days of the fair, Sarah Ropata kept appointments she had made with publishers on various stands and approached others, presenting the NZ Rights Catalogue. “There was enough of everything in the list for something to be suitable for all of the publishers, and it generated a lot of leads,” she said.

“For me it was a highlight to be able to say thank you in person to all the people who helped and invested both money and resources into last year’s campaign. Without them we would not have achieved as much as we did – our German and Swiss publishing partners were critical to our success and it was wonderful to be able to acknowledge their support.”

Snow-covered entrance to the 2013 Leipzig Buch Messe

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