How Bookshop Windows Can Support Digital Promotion Campaign

Dressing bookshop windows is a dying art, but if done with a sense of theatre, it can be a stepping stone to a digital campaign, one that the public unknowingly runs for you.

Discussion: Where is the Book Equivalent of the Harlem Shake? It goes without saying that many book trailers and promotions are creative, but none have become truly viral. Where is the book world's viral video hit?

More News from PP: Save the Trees: Print Books on Straw Rather than Paper Yann Martel and Alice Munro are working with Canopy, an environmental charity, to highlight forest-saving Second Harvest paper made from straw rather than trees. New UK Ebook Platform to Allow Readers to Share Titles via Facebook In the UK a new ebook platform Boosh will allow readers to share an ebook with a fellow Facebook user to read for free after its read and deleted from their own account.

From the Archives: Why WHSmith Remains the Most Remarkable Story in UK Bookselling A tightly focused strategy on maintaining margins has enabled WHSmith to persist after than two centuries at the heart of UK bookselling.