Shearer’s Bookshop in Sydney is running a Valentine’s Day social media campaign around ‘book pick-up lines’. A recent Facebook post, inspired by the classic novel Moby Dick, features the line: ‘Some people call me Ishmael, but you can call me tonight’. There’s also a Hemingway-inspired ‘Hey girl, the sun isn’t the only thing that rises’. Bookseller Antonia Hayes describes the promotion as ‘a bit of fun’, saying that the pick-up lines have been retweeted and shared on Facebook. The store has also set up a Valentine’s Day table with a range of Penguin classics, some collections of love poetry, and kids’ books about love.
Melbourne bookshop Hill of Content has posted a photograph on its Facebook page of a pile of love-related books topped with red flowers, with the caption: ‘Beautiful books about love that would be perfect for Valentine's Day gifts’. Hill of Content told Books+Publishing that popular Valentine’s Day titles have included The Picador Book of Love Poems (John Stammers, Picador) and Love: A History (Simon May, Yale University Press).