By focusing on movie tie-ins and
visual curation, UK app developers of The Nudge List hope to attract book
buyers not accustomed to using traditional book sites.
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Discussion:
Millions of dollars are spent on
apps and websites touting superior book discoverability, but there's yet to
be a category killer and skepticism is mounting.
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More News from PP:
Lewis
Lapham, editor of Lapham's Quarterly, believes we are still in the
experimental phase of digital media, waiting for the next online Shakespeare
to emerge.
This Friday, booksellers Thalia,
Weltbild, Hugendubel, as well as Bertelsmann and Deutsche Telekom, will
announce a new project. Speculators say it may be an ebook platform.
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From the Archives:
Book discovery about connecting
with people, not technology, noted several speakers Digital Book World
Discoverability & Marketing Conference last summer.
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Thursday, February 28, 2013
Nudging UK Book Discovery Toward the Mainstream
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