Wednesday, February 06, 2013

5 Tips for Publishers Pursuing Licensing Deals

Licensing provides many routes for internal and financial growth, and publishers really should be wise to them all. John Styring, CEO of Igloo Books, offers his top tips.
Today, perhaps the most ambitious and aggressive community in publishing is self-publishing. How practical is it for a self-publisher to pursue licensing deals?
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More News from Publishing Perspectives:
James Joyce's 1939 novel Finnegans Wake has become a bestseller in China, selling out its initial print run in just three weeks.
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Porter Anderson's curation of the best of the web for authors looks next weeks TOC New York, concerns about B&N's future, and Faber's new transmedia project.
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From the Archives:
Publishers exhibiting at the Licensing Expo International included Penguin, Scholastic and Wiley. Harlequin was represented by a licensing agency called Brandgenuity.
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