Wednesday, October 05, 2011

Cracking Google and Why Ignoring SEO and Metadata is a Mistake

Publishing Perspectives
A preview of “Google and the Top Three Metadata Mistakes You Can Make” from the Metadata Perspectives conference taking place October 13th at the Frankfurt Book Fair.
If, as an industry, we can crack what metadata means to Google, understand its rhythms, tricks, moods and demands, then we can crack anything –- we can, in a small way perhaps, get some control back and start to make the Internet work for us, and not the other way round.


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